Amazon converts like nothing else on the internet. The problem has always been that affiliates running paid traffic couldn't tap into it. That's finally changing.
If you've ever run paid traffic as an affiliate, you know the drill: Amazon is the highest converting checkout on the planet, but the Associates program was never built for media buyers. Strict paid traffic restrictions, random account closures, fixed low commissions, and almost zero tracking made it a non-starter for anyone doing real performance marketing.
That changed in 2025. A new category of platforms called Amazon Seller Networks started gaining real traction. These networks use Amazon Attribution instead of the old Associates model, and the difference is night and day for affiliates.
The short version: Seller Networks let you send paid traffic to Amazon product pages, earn higher commissions set by the seller, and get actual conversion data you can optimize against. No Associates compliance headaches.
These are two fundamentally different ways to earn from Amazon traffic. Understanding this distinction is what separates affiliates who are still stuck from those who are scaling.
Amazon Attribution is a measurement tool that lets brands track external traffic sources. Seller Networks plug into this to create affiliate programs that actually make sense for paid media. You get real data, the seller gets trackable sales, and nobody violates Amazon's terms.
Think of a Seller Network as the affiliate network layer sitting between you and Amazon sellers. They handle the Attribution integration, brand relationships, reporting, and payouts. Most pay Net 30 to Net 60.
What this means in practice:
2026 is the first year where scaling Amazon traffic looks like scaling any other affiliate vertical. The infrastructure is finally there.
Not all Seller Networks are equal. Here's a breakdown of the main players, based on what matters to affiliates and media buyers.
The most established player in the space. Levanta was built specifically for the Amazon and Walmart ecosystems, and it shows in their tracking and reporting. If you're running paid traffic to Amazon at any meaningful scale, this is probably where you start.
What stands out:
Archer keeps things simple. Easy onboarding, no monthly fees for brands (which means more sellers join), and a growing network of 2,500+ creators and affiliates. Good option if you want to get started fast without a complicated setup.
What stands out:
Newer and smaller, but gaining traction with creators who focus on product reviews and organic content. Not the go-to for high-volume paid media yet, but worth watching if you're in the content/creator space.
What stands out:
PartnerBoost supports Amazon but was built for D2C brands first. Useful if you're running campaigns across Amazon and direct-to-consumer sites simultaneously. Reporting is more limited compared to the Amazon-native networks.
What stands out:
Started with an Associates-style model and is now building out Attribution capabilities. Still early, but could be interesting as they bridge the gap between the old and new Amazon affiliate models.
What stands out:
The window is open. Amazon Seller Networks finally give affiliates and media buyers a legitimate, scalable way to earn from Amazon traffic. The tracking works, the commissions are real, and paid media is not just allowed but encouraged.
Competition is still relatively low compared to other affiliate verticals. If you're building your 2026 strategy, adding Amazon through one or more of these networks should be on the list. Start with Levanta or Archer, test a few brands, and see how the economics compare to what you're running now.